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Top 11 Reasons to Be a Skeptic
Fourteen percent vacancy rate! Ninth biggest biotech market! Fastest growing! We see these headlines every day, and data is important to...

Matt Hays
Nov 8, 20233 min read
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A/E/C Writers, Get to the Point
In A/E/C marketing, your readers are generally in a hurry—much like you are! When reading a proposal, a blog, a newsletter, or a website,...

Matt Hays
Feb 28, 20232 min read
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What is it...I really DO?
I hear it a lot. People see my consultant title and ask the question: "What do you actually do, specifically?" The answer can be a little...

Matt Hays
Sep 29, 20221 min read
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Introducing Market Snippets
Do you have an hour a day to dig up Seattle-area A/E/C/RE news, including what's not in the papers? Let's be honest...probably not! My...

Matt Hays
Aug 15, 20225 min read
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The Era of Multifamily Megaprojects
Remember when 300 units was a big multifamily infill project, and Harbor Steps' 759 was the local record? When grander visions weren't...

Matt Hays
May 25, 20223 min read
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Where Are the Airport Winds Blowing?
Will our region build a second major commercial airport, on a Sea-Tac scale? The State-appointed Commercial Aviation Coordinating...

Matt Hays
Apr 5, 20223 min read
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Can We Align on Terminology?
In the A/E/C/RE world, we don't always WANT to use words consistently. Vagueness can help our point, we might not have enough data, and...

Matt Hays
Jan 21, 20222 min read
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Ice Cubes: a short story
Garner smiled, a little giddy, his aches forgotten. Finally in space. Weightless. An implied promise from a lifetime of movies now...

Matt Hays
Dec 15, 202111 min read
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The New Normal Will Take a While
Wouldn't it be convenient if the post-Covid world arrived in a neat package, with a clear "new normal"? Say around March 1? Employers...

Matt Hays
Oct 19, 20213 min read
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Your Projects will Stack
Supermarkets. Car dealerships. Warehouses. Maker spaces. Schools. Churches. What was typically a low building with surface parking is...

Matt Hays
Aug 25, 20213 min read
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Research: Adding Data to Your Intuition
An A/E/C/RE company can thrive on relationships, technical performance, and market intuition rather than data—maybe, for a while, with...

Matt Hays
Jul 28, 20213 min read
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Too Much Retail Space?
Sometimes a new building "wants" storefront retail—when it's on a top retail street for example. Other times, not really! Quiet side...

Matt Hays
Jun 24, 20214 min read
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You Define Your Neighborhood
This is a small post about empowerment – and how we define, and can disagree about defining, our neighborhoods. Neighborhood names and...

Matt Hays
May 20, 20213 min read
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Is it Tacoma Time?
One of these years, Tacoma is going to emerge as a bigger office and innovation center. I used to think this would happen because of...

Matt Hays
Apr 27, 20212 min read
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Lidding I-5...or a 50/20 version?
Lidding I-5 through the Downtown core would be phenomenal—placemaking, addressing our dearth of park space, improving walkability,...

Matt Hays
Apr 1, 20213 min read
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Let's not Misinterpret Data
It's easy to spout a fact from news article. "Seattle was the fastest-growing city in the last decade," for example. But how often do we...

Matt Hays
Mar 15, 20212 min read
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Welcome to the Baby Bust
In A/E/C/RE, population numbers matter. We rely on growth for much of our work. And births influence key sectors in very specific ways....

Matt Hays
Mar 8, 20212 min read
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Downtown Seattle Surface Parking Acreage Falls by 62%
Ever make a giant spreadsheet just because you're curious about something? Well, I did. And you clicked, so here goes! From 54 to 21 My...

Matt Hays
Feb 24, 20212 min read
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Winning Commercial Real Estate Sectors in a WFH World
I'm calling it. Enough shoes have dropped. A substantial percentage of office jobs will be work-from-home (WFH) forever. Obviously this...

Matt Hays
Feb 16, 20212 min read
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